Organizations of all kinds need creative marketing professionals with strong communication, design, analytical and technology skills. The marketing major at Goshen College combines academic study in marketing, graphic design and communication with opportunities to apply what you are learning through our internship program and award-winning case competition teams.
If you are interested in marketing, sales, public relations or a similar profession, the marketing program may be for you. At GC, you’ll find the knowledge and experience you need in order to be a successful marketer in whatever field you choose.
Josh Hofer knows about marketing — after all, he founded a festival based on meat cubes that has drawn thousands of visitors. Hofer has joined the Community Vitality Team with the South Dakota Cooperative Extension Service to create new opportunities for rural areas.
Goshen College and Ivy Tech Community College signed articulation agreements last month that will allow students to transfer credits from Ivy Tech’s programs into Goshen College’s four-year bachelor degree programs in accounting, business and marketing.
For Natasha Kauffman '14, the key has always been relationship-building in as many and varied ways as possible.
GC team’s ranking in the Student Case Competition at MEDA’s annual convention in 2012 and 2013
Number of countries where business and economics classes are offered (China, Ecuador, Spain)
of business alumni are satisfied or very satisfied with their undergraduate education
Learn more about Goshen College's exceptional academic outcomes and national rankings.
Anne Nisley ’22, an accounting major and marketing minor from Goshen, is working as a finance intern at Genesis Products in Elkhart, Indiana, which has given her experience to help with her future career.
Mikol Aspinwall, Goshen's youngest ever graduate at 17, is an entrepreneur with a knack for technology.
Mikol's storyDesiderio (Dez) Lopez ’16 was a marketing and public relations double major from Goshen, Indiana. He was part of Enactus, Latino Student Union and Commuter Club, and worked as an intern at the admissions office.
Rachel Smucker majored in public relations, minored in business and graduated in 2015. Her passion for PR led her to explore different corners of campus life and all around the world.
Rachel's storyNiles Graber Alvarez, from Goshen, and Hans Weaver, from from New Holland, Pennsylvania, graduated with business degrees. The two entrepreneurs started the business Menno Tea...while they lived in the dorms!
Hans' storyMelia Watkins, a 2017 business major and marketing minor grad from Cincinnati, Ohio, stayed busy during her years at Goshen College. She played soccer, ran track, participated in Black Student Union and joined PRSSA.
Melia's storyJerrell Richer
Professor of Economics
Carl Kreider Chair
Duane Stoltzfus
Professor of Communication | Director
Adult and Graduate Programs
Michelle Horning
Professor of Accounting
Program Director
Jon Geiser
Associate Professor of Business
Business Development Director for CBEE
Alysha Liljeqvist
Assistant Professor of Business
